Search Engine Optimization

Internet Marketing is hot and happening 

Do you know television took 30 years to reach a mass audience while broadband has taken just three years? According to estimates, by 2010 most people will be watching TV via high-speed internet.

Understandably, internet advertising is becoming a preferred marketing tool for companies which have an online presence. Today almost every company worth its salt needs to have a web presence, and if your website doesn’t stand out in a crowded market, you won’t sell!

As more and more companies jump on to the online marketing bandwagon, this rapidly growing trend has spun two online revolutions:

• Online marketing, especially search engine optimisation and pay-per-click campaigns, is giving traditional offline advertising a run for its money.
What you need to keep in mind is: If you don’t play your online marketing cards right, you stand to lose out on a huge global market that is within your reach.

• A growing number of internet marketing companies are beginning to compete for a share of the huge and rapidly growing online marketing industry.
What you need to keep in mind is: How you succeed in your internet marketing campaign is going to depend to a large extent on how you choose your online marketing company.

Advertisers are increasingly preferring online media over offline media for their advertising and marketing campaigns. The phenomenal success of the search engine Google is evidence of a clear shift from traditional advertising towards online media.

For instance, Google and Yahoo’s pay per click (PPC) campaigns are becoming the preferred marketing mediums for advertisers, who are now setting aside a significant part of their marketing budgets for online marketing.

Google has rewritten the rules of online marketing and promotions. Other leading search engines such as Yahoo and MSN are also coming up with innovative strategies and technologies to make it easier for users to find what they are searching for.

With competition hotting up between the search engines, companies that have an online presence are competing against each other to gain maximum visibility in these search engines.

The result is that internet marketing has moved on from having merely static websites to highly specialised and competitive strategies and Web 2.0 technologies such as search engine optimisation, PPC campaigns, viral marketing, social networking, internet advertising, tagging, blogging, wikis, and more.

Online media has definite advantages

Online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. For instance, pay per click campaigns provide the most qualified leads and are proven to have highest sales conversion rate.

There are several techniques of search engine promotion such as SEO, PPC, Banner Exchange, Link Building, and so on. Let’s have a look at the advantages of online promotions over offline promotions:

1. Online advertising is relatively cheaper. It includes booking ad space in other websites, launching SEO or Pay-Per-Click campaigns, email marketing, viral marketing.
Offline marketing is expensive. It includes printing marketing material, placing print ads in newspapers and magazines, booking ad space in public places, producing and broadcasting television or radio advertisements, dispatching direct mailers.
2. Online advertisements are more interactive and therefore more likely to really connect with consumers.
Offline advertisements are generally not interactive.
3. Online advertisements do not violate the privacy of customers.
Offline advertisements such as cold calling violates your customer’s privacy.
4. Email marketing enables instant business communication whether the customer or business affiliate is across the street or across the globe.
Offline advertisements have a limited reach in terms of distance.
5. Advertising on the internet is not bound by time limits. Marketing campaigns can continue for as long as you want (often at minimal extra cost).
Offline promotions, be it print ads or radio/TV ads are usually bound by time limits.
6. Customer queries can be solved instantly and very cheaply in online media as visitors can themselves look up the website for further information.
This facility is often lacking in offline media, or would require expensive resources like call centre staff to service customer enquiries.
7. Customers can look up online advertisements at their own convenient time.
In offline media determines when a particular advertisement should be broadcast or printed. If you miss it, it’s gone!
8. Search engine optimisation and pay per click is demand driven, as your company’s products and services appear at the exact time when the customer is seeking those services. This means you have a much higher chance of converting a lead into a sale.
Offline promotion is usually interruptive and blanket-targets an audience whether they are seeking your services or not.
9. Online marketing can access millions of potential customers across the globe with just a few clicks.
In offline promotion it is impossible to reach millions of customers at one go unless you have an exceptionally large budget (e.g. a Superbowl TV spot).

Choosing a good online marketing company

A number of highly specialised creative and technical processes are involved in online marketing. You will not achieve the desired result unless you select an internet marketing company that has a thorough knowledge of search engine optimisation, pay per click campaigns, website analysis, web copywriting, keyword analysis, code optimisation, link building, and web analytics.

Before you decide on which internet marketing company to use, make sure the company has a thorough professional and updated knowledge of these specialised skills. Check out their processes, find out how they plan to take on your internet marketing campaign step-by-step, and make sure they give you some form of guarantee for their services.

Internet marketing is the hottest and most happening thing in advertising. Don’t miss the boat!

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The Definition of Search Engine Optimization


Too many webpage owners feel that once they submit their page a search engine they are guaranteed success. That's generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful.

Search engine optimization is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It's important because the average internet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.

You would think that the prospect of a two hundred and ten percent increase in sales would be all the incentive a webmaster would need to redesign their site. That isn't always the case. There are a variety of reasons people avoid recreating their websites.

Some people believe that search engine optimization is too difficult to understand. The reality is that search engine optimization is fairly simple. All it takes is a little research and most people are ready to rock.

Other people feel that there are simply too many things to learn before they will be ready to optimize their website. Search engine optimization is just like anything else. When you first start out you know nothing. With some homework and a bit of trial and error and you will know exactly what it takes to make your webpage popular with the web crawlers.

Some people believe that search engine optimization will take up lots of their precious time. People with this particular fear should remember that old adage about time and money. If time spent optimizing your website leads to an increase in sales isn't it time well spent? Besides search engine optimization is easy, once you have the hang of it won't add much to the time you would already have to devote to updating your website.

You do not have to submit to gobs of search engines to reap the rewards of search engine optimization.

If you have a large site you shouldn't worry about spending lots of time optimizing it and running the risk of never finishing the process. If you have a large website just take things one step at a time. Focus on optimizing on page per day. Start with your most important pages and then concentrate on the irrelevant pages. By using this one page a day method you won't run the risk of sitting at your computer until your eyeballs fall out of your head.

It might take some time and some trial and error to optimize your website but you will consider it time well spent when you see an increase in the amount of traffic, the increase in traffic should lead to more sales.

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Get The Most From Your Online Marketing Business

The amount of information you can access online continues to grow as more people offer their products and services. Thousands of new online businesses decide to try their hand at getting a piece of the profits as they have read all the stories of people being able to work from home and generate large amounts of money. It sounds like a much better prospect than what they are currently doing so they decide to take the plunge.

The first thing many of these new online businesses are going to discover is that without successful marketing strategies they are doomed to fail. Getting information out about who you are, what you have to offer, and why consumers should buy it all need to be incorporated in your marketing strategies.

Since most online business owns don’t know the right way to proceed with their marketing they turn to others who offer such services. You can have a very successful business in the area of online marketing. There is such a demand for it that you wont have any trouble building up enough business to earn as much money as you want.

Many people freely search the internet day and night in order to find what they are looking for. The purpose of a marketing professional is to make sure they are representing the businesses best interests. Consumers will type in keywords into search engines in order to find relevant information. Your job will be to help your customers get to the top of the search engines. Most consumers never look beyond the first page of information that comes up.

You also need to help them implement other effective marketing strategies including Pay per Click advertising and successful e-mail marketing campaigns. The trends of consumers are continually changing so you have to be willing to keep up with what is going on. You have to be able to offer fresh and insightful marketing ideas for the businesses you work for.

You may find it worthwhile to invest in various courses relating to internet marketing. While you can gather a great deal of information for free in these areas, you will be able to buy courses that offer you insider secrets from the most successful people who have implemented various marketing strategies online.

Make sure you carefully review the information about these courses before you buy them. Look for quality work from writers that have a good reputation in the industry. It is a good idea to purchase those materials that offer a money back guarantee as well. This way you aren’t losing money if you find the material didn’t live up to they hype.

You need to work hard to have a solid understanding of all the basic material relating to online marketing. Keep in mind that all of the information you read may not be credible so look for any inconsistencies in what you have come across. The faster you find the right information in these instances the more you can be confident you are engaging in the right practices for your online marketing business.

It is a good idea to subscribe to newsletters and online magazines because information in the area of online marketing continues to change. If you are relying on books dated several years ago chances are most of that information is no longer in practice in the area of online marketing.

There are sites online where people are able to publish articles that you can access free of charge. These often have tons of valuable information that you can add to your own in order to offer the very best marketing services for those business that have turned to you for assistance. A combination of your own knowledge, paid materials, and free access to others can help you offer a very successful online business so others can succeed in this area as well.

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